givenchy highlighter memoire de forme pink ink uk | Highlighter and Illuminator

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The Givenchy Spring Summer 2017 Point D’Encrage collection was a breath of fresh air, a vibrant splash of colour against the often muted palettes of previous seasons. While the entire collection boasted innovative textures and striking shades, one product in particular captured the imagination: the Givenchy Highlighter Memoire de Forme in Pink Ink. This wasn't just another highlighter; it was a statement piece, a testament to Givenchy's commitment to luxurious, high-performance makeup. This article delves deep into the allure of the Memoire de Forme highlighter, exploring its unique qualities, its place within the broader Point D’Encrage collection, and its lasting impact on the beauty landscape.

Givenchy Highlighter Memorie de Forme; A Deep Dive

The Givenchy Memoire de Forme highlighter, specifically the Pink Ink shade, wasn't simply a pretty face. Its success stemmed from a clever combination of innovative technology and a universally flattering shade. The "Memoire de Forme" (memory of form) name hints at its unique texture. Unlike traditional powder highlighters that can feel dry or chalky, the Memoire de Forme boasted a creamy, almost balm-like consistency. This allowed for seamless blending and a natural, lit-from-within glow, rather than the harsh, sometimes artificial shine of other highlighters.

The Pink Ink shade itself was a masterstroke. It wasn't a stark, icy white or a brazen gold; instead, it offered a delicate, rosy pink with subtle shimmer. This made it incredibly versatile. It could be used to subtly enhance the cheekbones, adding a healthy flush, or layered for a more intense, almost ethereal glow. Its adaptability made it suitable for a wide range of skin tones and makeup styles, from natural daytime looks to glamorous evening appearances. The formula was also designed for long-lasting wear, resisting fading and creasing throughout the day. This longevity, combined with its easy application and buildable coverage, solidified its place as a favourite among makeup artists and beauty enthusiasts alike.

Givenchy Spring 2017 Point D’Encrage Collection: A Contextual Look

The Memoire de Forme highlighter wasn't a standalone product; it was a key component of Givenchy's Spring 2017 Point D’Encrage collection. This collection, inspired by the fluidity and intensity of ink, was a bold departure from the brand's more classic offerings. It featured a vibrant colour palette, with deep blues, rich purples, and striking corals taking centre stage. The textures were equally innovative, with creamy shadows, long-lasting lipsticks, and the aforementioned Memoire de Forme highlighter leading the charge.

The overall aesthetic of the Point D’Encrage collection was one of modern sophistication. The packaging reflected this, with sleek, minimalist designs that showcased the vibrant colours within. The collection resonated with a younger, more experimental audience while still maintaining the luxurious quality associated with the Givenchy brand. The Memoire de Forme highlighter perfectly embodied this balance, offering a high-performance product with a visually striking presentation. Its inclusion within this collection helped elevate its profile and cemented its status as a must-have item for the season.

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